military media mix


Just stumbled first over the (relatively) new teaser trailer for America’s Army 3 on presenting pure in-game footage and a reload of the same page replaced that trailer with one of the “Army strong” advertisements showing some Army stunts. That certainly is no surprise. But before those two commercials the one that started it all was the new NBA 2K10 clip featuring an in-game Kobe Bryant doing non-in-game stunts.

Seeing a virtual Kobe on the official site of the “real” NBA seemed to give extra credibility to the fake soldier in AA3 praising the “real” Army. In terms of media mesh ups, Army training turns into sports and video game imagery into some form of cross-media glue.

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